Kentucky ElderLaw 20th Anniversary

Kentucky ElderLaw 20th Anniversary

Kentucky ElderLaw was established in 2002 when founder Bernard (Bernie) Faller recognized an opportunity to help guide seniors and their families in the area. After a successful career in insurance sales, Bernie made a big move to Louisville, Kentucky, with his wife Rhoda, already an attorney at the time, looking for a new adventure. At a thriving 53 years old, Bernie identified law school as the perfect challenge and started thinking about which area of practice he might want to pursue. Rhoda suggested elder law since there were no attorneys in the area focusing on that, and Bernie seized the opportunity: After graduating in 2001, he opened the first firm dedicated to elder law in Louisville.

Once Bernie found his natural talent in public speaking, he used seminars and conventions to grow the business. In 2009, Bernie moved Kentucky ElderLaw to its current Louisville location on Dupont Road after 6 years of 40-60% growth annually. By then, Rhoda had joined him as an attorney in the practice.

Three years later, Bernie added attorneys Misty Vantrease and Kelly Gannott, looking toward retirement. John Dotson joined the following year and Bernie and Rhoda did retire. Misty, John, and Kelly have expanded the firm’s staff, now featuring eight attorneys and about 15 support personnel. Their services have grown as well, handling Medicaid planning and applications, VA Aid and Attendance planning and applications, life care planning, estate planning, guardianship, and probate work. The firm has added two more locations: one in Shepherdsville and another in Bowling Green, and they have attorneys who practice in both Kentucky and Indiana.

“We started with a phone, a desk and no clients, and built our skills and reputation one older citizen at a time. As we ourself aged, we were fortunate to find the right people to carry the firm forward, growing its skills and reputation while maintaining its sensitivity to the unique needs of the older community. For anyone up in years or dealing with special needs, this is the right place to go. You will end up with the best outcome within the limits of your facts, wishes and the law.”
-Bernie Faller

Similar to many other start-up businesses, the beginning was slow, however, business started to steadily improve once Bernie found his natural talent in public speaking. Speaking conventions and seminars gave Kentucky ElderLaw great opportunities to gain new business and assisted in the education of elder law to the public. Additionally, Bernie found the benefits that came along with advertising through print media, such as the Courier-Journal. Due to the increase in demand and cases, Kentucky ElderLaw came across the opportunity to grow its company. Fun fact: its first hires were a secretary and a paralegal! In 2009, Bernie moved Kentucky ElderLaw to its current location on Dupont Road after 6 years of 40-60% growth annually. Fast forward 20 successful years, Kentucky ElderLaw has been handed over to the capable hands of Partners Misty Vantrease (2012), Kelly Gannott (2012), and John Dotson (2013).

“Kentucky Elder Law, is and always has been, about helping people. Specifically older folks and those who care about them. Planning for the future, helping through difficult times, helping with a crisis. And the people who are working at Kentucky Elder Law care deeply. That is what makes the firm so unique and has made it so successful from the beginning.”
-Rhoda Faller

Since Bernie retired in 2013, Vantrease, Gannott, and Dotson have taken Kentucky ElderLaw to new heights. Offering new services such as Medicaid, Life Care Planning, and VA Benefits, the business has expanded to assist any elder care planning needs. Over the past 20 years, Kentucky ElderLaw has become the premier law firm for elder care in the surrounding areas of Louisville, Kentucky.

“We appreciate the foundation built by Bernie and Rhoda starting 20 years ago. We are proud of the hard work of all of the lawyers and staff of Kentucky ElderLaw over the last 20 years and are excited about the future with the opportunity to serve families throughout Kentucky and Indiana”
-John Dotson